Rule #1: Nothing is ever easy

Though I have attempted to write a few times since the start of the business on April 28th, I decided that it would be best to give myself some time to run through everything. The greatest challenge like every other business has been the financing and just when you think you have everything covered there are other things that come up.

Currently, the hard push of the past 4+ months has been paying off with just some minor things to take care of. Websites are always the hardest to get up and running. They take alot of time and cause alot of problems and right now I am still waiting on being able to get photography done of the food so that we may get a chance to finally start discussing some recipes and of course my mistakes.

Mistakes are one of the greatest things in a kitchen, they have lead to some of the greatest discoveries but I still dont recommend them in service...your life depends on that. So far my mistakes have cost me alot of money but nothing that would make it overly hard to bounce back from. Of course with every mistake you learn alot!

Finally the Personal Menu was released but of course wont be made public without a website and funds for proper advertising. The greatest challenge of a new business is making people know your out there making alot of noise and having people remember your name and think of you when they think of similar products by your competition. With 3 proposals on the table it wont be long before Niagara will start hearing the name of Artisanal Palate as we work to start making some noise. We are looking to get into our first of hopefully many schools and get our youth eating healthy and possibly even setting up breakfast programs where they will get hands on learning. Just one of the 3 proposals its the chance to work with kids and schools that makes me the happiest. I never had that chance as a kid and it scares me with the amount of kids that dont know the basics of food.

Check out ArtisanalPalate.com in the coming weeks as hopefully the whole website will be up shortly. For any Catering email shawn@artisanalpalate.com

until then keep the wine glasses full and eat well

Slainte,

Shawn Murphy